El-Hanim, one of the most known, loved and influential brands in Egypt. Born in 1990 with a strong jingle that lives generation after generation, created by the one and the only Tarek Nour himself. And now, we got the opportunity to revamp and create a new positioning while respecting El-Hanim heritage.

We value all the contributions of everyone who helped, supported and worked with us to bring this campaign to life.

Agency: BirdMilk
Client: Arma
Brand: El-Hanim

Creative Team: Muhammad Salah, Mohamed Essam, Nada Ezzat
Account Management Team: Talal Nasr, Mohamed Hosny

Director: Yahya Ismail
DOP: Ahmed Youssef
Art Director: Eslam Hassan Shawky
Assistant Director: Hassan Neama
Stylist: Marwa Abdelsamie
Food Styling: The Cookery Crew, Rana Sarrouf, Ahmed Tahseen
Music Compositing: Ahmed Tarek Yehia
Sound Engineer: Daniel Bebawy
Post House: Circle, Mohamed Noussier
Editor: Baher Rasheed
Post Producer: Nada Tabei
Colourist: Karim Mira, Lizard post
VO Talent: Salma Ghaly

Production House: Key Film Productions
Executive Producer: Adel Abdalla
Producer: Nesma El Batal
Production Manager: Mohamed Bisa