To know your target audience is one thing but to truly understand them is the real challenge! This is what we have proudly accomplished in this fun project, we dug deep into the life of our target audience who are featured in our ad, learned the terminologies of each profession and linked it to Domty. We also highlighted the common things between the target and the brand, which are originality and authenticity.

Check out our latest work for Domty cheese, featuring Reda El Bahrawy.

Creative Director: Mo.Salah
Associate Creative Director: Omar Jongar
Creative Team / Lyrics: Yara El Komaty, Mostafa Zidan, Sarah El-Selehdar, Adel Galal
Account Management: Talal Nasr, Nada M. Gamal
Managing Director: Emad Salem
Music Composer: Salah Bagato
Music Producer: Ismail Nosrat

Director: Ahmed Moftah
Executive Producer: Youssef Zeid
DOP: Ahmed Thabet
Producer: Amira Sherif
Art Director: Omar Alaa
Stylist: Omneya Ali
Head of Production: Mostafa Salah
Assistant Director: Sondos El Gabaly
Line Producer: Shams Ismail
Assistant Producer: Kenzy Abdel Aziz
2nd ADs: Moataz Tarek & Mohamed Refaat
2nd unit: Ahmed Hamdi
Food stylist: Kholoud Ashraf
Photographer: Omar Ehab
Post Production: Bee media
Editor: Mostafa Roshdy
Colorist: Cherbel, New black
VFX: Squids
Production house: Yellow Duck Films