Crystal is a leader brand in the oil\ghee market. So, it was a logical and a smart move to launch a new butter product to enlarge Crystal's market share.

It was a delicious project to come up with the positioning for Crystal Butter ‘هاتدوب وتحلى’ followed by product shots, that are to be used in all visible materials.

Agency : Birdmilk
Client : Crystal Butter
Creative : Muhammad Salah
Photography : Omar Ehab
Food Stylist: Kholoud Ashraf
Art Director/Retoucher : Hesham Adel